The internet has revolutionized business, especially for real estate investors. Web presence, SEO, and Google Ads are handy and powerful digital marketing tools that you must use to stay relevant in an increasingly competitive field.
Dr. Adam Gower builds best-in-class digital marketing platforms for real estate developers interested in online syndicated deals. He stopped by and shared his expertise on generating leads through your web presence, optimizing your homepage, and how SEO and Google Ads can generate business.
Online real estate syndication is a process of pooling money from individual investors to purchase and manage income-producing real estate. Private investors can participate in the deal by buying shares in the entity that owns the property, typically organized as a limited liability company (LLC) or limited partnership. The entity will manage the investment, collect rent, pay expenses, and distribute profits to the investors based on their ownership percentage.
The syndication structure allows real estate owners to raise capital from multiple sources without giving up complete property control. It also allows individual investors to diversify their portfolios by investing in professionally managed real estate assets with high potential returns.
Digital marketing starts with your online presence. Crafting a professional online presence through your website presents more than just an opportunity to publicize your brand and gain trustworthiness. It also gives potential investors easy access to discover what you offer - all from the comfort of their homes.
A marketing funnel is a visual representation of the customer journey, from first contact with you all the way through to purchase. It comprises distinct stages, each representing a step in the process. You can use different tactics and strategies at each stage in the funnel to draw customers further down until they reach the conversion.
Quality content that addresses a customer’s pain points can effectively draw customers through the funnel. Content should not just focus on selling but on educating and providing solutions to your potential investors. High-quality, informative content will draw people in and eventually lead them to become investors.
SEO stands for Search Engine Optimization, which is optimizing a website to increase its visibility and traffic from search engines.
By using a combination of on-page and off-page optimization techniques, such as:
Keyword research is the process of finding and analyzing keywords that are relevant to your business or industry.
This process involves conducting keyword searches using tools such as Google Adwords, Keyword Planner, and other keyword analysis tools to identify popular search terms related to your business.
Link building is acquiring links from other websites to your website. The links help search engines understand that your website is reputable and authoritative in its industry, resulting in higher rankings on search engine result pages.
Build links through:
Content optimization is the process of optimizing existing content for search engines. Optimizing ensures that content has relevant keywords, is well-structured, and is optimized for search engine crawlers and readers.
Content optimization also ensures the website is easy to navigate and provides a good user experience. Additionally, you should regularly update content with new and relevant information to keep readers engaged and boost visibility.
SEO helps websites rank higher in search results. This increased visibility brings more potential customers to the website, increasing revenue.
Real estate investors can benefit from SEO by improving their visibility in search engine results and reaching more potential customers.
Real estate investors can increase their website traffic and target specific audiences by optimizing their websites for relevant keywords related to their industry. Link-building and content marketing strategies can also help real estate investors build authority among potential partners.
Google Ads is a paid advertising platform that enables businesses to create and display product or service ads on search engine result pages. With Google Ads, companies can have their ad appear at the top of search results when customers search for relevant keywords, allowing them to reach more potential customers. The ads are an effective way to drive more traffic and leads to your website.
Google Ads is an essential tool for real estate investors because it allows them to reach a wider audience and drive more qualified leads.
With Google Ads, investors can target potential buyers with relevant keywords, allowing them to capture the attention of motivated partners likely to convert.
The internet has revolutionized how real estate investors reach potential buyers, tenants, and sellers. It has changed the game by:
Web presence, SEO best practices, and using Google Ads are potent weapons in your marketing arsenal. The people leveraging those tools are the most effective in an ever-changing real estate investing landscape.
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Scott Royal Smith is an asset protection attorney and long-time real estate investor. He's on a mission to help fellow investors free their time, protect their assets, and create lasting wealth.
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